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Finding the Niche in Your Music Scene

I’m forming a new band now that I’m an unemployed live musician. Don’t get me wrong, I’m still making music. I’m pumping out another album that is almost finished. One more vocal and the whole thing will be recorded. Then I get to wait on the mixing and mastering it. It’s a niche album. It is a collection of superhero themed songs done in a surf style. The idea was given to me by my long time friend and former band mate, Pat Lee. He needs to come and play his sax parts by the way (If you are reading this Pat)

Pat has some sort of plan for the new album by Sammy and the Sea Monkeys. It will be a niche market for sure, but that’s not a bad thing. If you want a surf instrumental album you’ll buy it. If you are a comic book nut you’ll like it. If you are a fan of the crazy ideas in my head and my takes on classic themes and other song choices you’ll buy it. So there is my target audience. These are the exact people I’ll market it to.

Think of your band that way. You need to know exactly what your band is and who your audience is. The most successful bands in my area and the most success I’ve personally had, fill a niche that was missing in our music scene.

I’m not out to make anyone feel bad. I swear I’m only telling you this so you’ll know why you aren’t getting to the level you wanna be. When I hear someone tell me they are in a band that “plays everything”, I think to myself $300 – $500 dollar band, playing in the lowest paying and least visited clubs around. I’ve done it myself early on so I know what I’m talking about here. A friend Bill Carlen once described us as “the band that plays the B-side to all you favorite songs.” (You youngsters follow this link to understand what I’m talking about.)

If you play everything, you won’t play enough of the same style to please anyone. The crowd that shows up at these kind of shows are probably just going out anyway. They didn’t come just to hear “everything.” I love all types of music myself. Off the top of my head I can give you a few of my favorite songs. Elvis’ “Good Rockin’ Tonight”, Marvin Gaye’s “What’s Goin’ On”,  Foo Fighter’s “Best Of You”, Miles Davis’ “Bitches Brew”, and I’m listening to Fishbone as I write this. I’d love a band that played all these songs, but my favorites aren’t going to be anyone elses. These songs would have to have a lot of thought to work together. What I’m trying to tell you is find a style and stick to it.


My first successful band was Dr Wu’s Rock n Soul Revue. We played nothing but 60’s soul music. Classic songs no one else could pull off because we had the horn section. Wanna see a bunch of us monkeys in suits jumping around playing soul music with the punk attitude that only twenty year olds can pull off? You’d be at the show. We were young and in suits. We looked good damn it. So girls started coming. Guys follow girls and before you know it you have your feet propped up on the patio looking at the Caribbean. A 60’s soul music party band. Summed up in a sentence. Poprocks played 70’s disco and 80’s new wave during my tenure with the band. Like the horn band, no one were playing these songs. This was the music I grew up on, like it or not and it was the music that people my age grew up on too. We played the disco stuff and the girls screamed during “I Will Survive”, and “Mickey” another party/show band that filled that market. Poss did it as an original alt. country artist. If you can’t sum up your band in a sentence then something is wrong.

Play to your strengths and focus. You may know a million songs but just because you know them doesn’t mean they must be in your set. You may have to learn a new song or two or work on a style of playing to be the best you can be as a band. I’d rather hear a band kick ass on “Johnny B Goode” than play a crappy version of a Rush song. After all our niche isn’t on making other musicians happy, hell they ditch the cover charge and don’t dance anyway. (You guys know I’m right J ) We are there to please our demographic. If you can play the hell out of Johnny B Good then you could probably play some other three-chord rockers.

I’m a roots rock fanatic. My favorite band is The Bel Airs from Columbia, MO. They are a blues and roots rock trio. They’ll play original music and obscure covers and you can’t tell which is which. The thing that sets them apart is the grasp they have on their style of music and their harmonies. The Everly Brothers of the Blues is how I’ve seen them described. 90% of the songs are three-chords but you toss the amazing T-Bone Walker influenced guitar over a great vocal and a solid rhythm section and it’s magic.

Other examples that pop into my head of very successful bands in my area are;

  • X-Krush – They DO play it all from Elvis to Rage Against the Machine, but they have turned their show into a night of wild onstage antics, amazing musical ability, a sense of humor and like the Bel Airs, they all sound like X-Krush are playing the songs. They change the song to fit them, not the other way around. Strenghts are, insane and killer band to watch, the ability to pull off all their material, the ability to make an event into a party. They are just to wild not to enjoy. They have a huge following. They filled the crazy mohawk wearing rockin show band niche.
  • The Brat Pack – 80’s music only. They dress the part play great and bring the party with them. Over a decade of gigs for this band and I’m sure they’re still in demand where ever they go.
  • Leather Pistol – 80’s hair metal at its finest.
  • Beyond 10 – They give you the concert experience in a club. Russ is a great singer and those cats can really play. They put on the big show and play songs that go over great live.

I’m sure there are more but I haven’t been out to hear anyone in awhile because I’ve been gigging. Look at that list. They all fill a niche of music that brings people out and ready to party.

The band I’m putting together is called “The Finks”. We are going to play nothing but roots rockers. Original material and covers. We will make the music fit the band and come out on the scene screaming. There are no roots rockers here. That’s our spot. I’ll kick myself for this but I’ve had other ideas that I considered also. I’ll keep them in my head for future projects or bands that I would manage here are some of the thoughts.

  • All girl band ( I of course would manage this act and book them and take a percentage for doing that part of the work and the idea)
  • Dance music – I’m talking Madonna and everything past there in dance music. A lot of work getting it all together but it would pay off in spades.
  • Swing Band featuring Andrew Sisters three part tight harmonies doing cover versions of current and classic material. A super classy act and show band.
  • Classic Cover Band – If you are going to play the rock standards, go nuts and play em all. Play them great and folks will show up to hear “American Band” and “Give Me Three Steps”… a kind of “you asked for it” kind of band.

These ideas are all missing from my regional music scene. They could be filled and the band that pulls it off will have no problem becoming in demand. There is a line that you can draw between being an artist and paying the rent. Hope fully you’ll use your head and find that line, then follow it to your niche.

Oh and it’s my birthday today. I’m looking for a crazy band and a good woman, not the other way around! Help a guy out!

Did someone say keep on rockin?

–Sammy

I’m Running a sale on my first solo album. $5 bucks gets you the entire album. 99. per download. Thats a savings of ONE-MILLION DOLLARS!!!

You have downloaded my CD right? I need the money.

 

About Strip Club Bouncer

Under employed and needing work, I take a job as a security man (bouncer) at a seedy little strip club. This is my story

One response to “Finding the Niche in Your Music Scene

  1. jpl1

    Speaking of vocal trio idea, I think I figured out the missing link: dieselpunk. Run that through Google Images. If you market this thing as a swing band, you would be like 15 years too late. Make it a dieselpunk band and you are 70 years too late, and that means you are right on time. Sonically, Andrews Sisters + Louis Jordan is the core sound. The key point here is that when someone googles “dieselpunk band” or “dieselpunk music,” they go straight to your page, and they buy that download, because you are part of the tribe.

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